Examples

The same request, answered twice.

On the left, what an AI writes when it knows nothing about you. On the right, what it writes after reading a few thousand words of one person's own writing.

LinkedIn post

“Write a post about why we stopped holding weekly status meetings.”

Default AI

In today's fast-paced working world, effective communication is key to team alignment. By streamlining our meeting cadence, we've empowered our teams to focus on what truly matters: delivering value. This shift has unlocked new levels of productivity and fostered a culture of trust and accountability.

With a voice profile

We cancelled the Tuesday status meeting in March. Forty minutes of eleven people reading updates they had already posted in a doc. Nothing was ever decided there.

What replaced it: a three-line note on Monday, and a rule that anyone who needs a decision asks for fifteen minutes and gets it that week.

The work did not speed up because of the note. It sped up because nobody was saving questions for Tuesday.

It keeps the month, the headcount, the forty minutes and the awkward detail. It drops the tidy summary at the end.

Cold email

“Write a short email to a prospect who mentioned a problem in public.”

Default AI

I hope this email finds you well. I'm reaching out because I believe our platform could be a game-changer for your organization. We help innovative teams leverage cutting-edge tools to streamline their workflows and drive meaningful results. Would you be open to a brief call to explore how we might partner?

With a voice profile

You wrote in March that your onboarding emails were getting a 9% click rate and you could not work out why.

I had a look. The first one asks people to connect a calendar before it has told them what the product does. That is probably it.

I build onboarding sequences for small B2B tools. Want the three changes I would make first? No call needed, and nothing to pay if you would rather just take them.

One detail only that reader would recognise, one guess labelled as a guess, and an offer that costs them nothing.

Speaker bio

“Write a 60-word bio for a conference programme.”

Default AI

Jordan is a dynamic and passionate leader with a proven track record of driving innovation and empowering teams to achieve extraordinary results. With a wealth of experience spanning multiple industries, Jordan is dedicated to fostering collaboration and unlocking human potential.

With a voice profile

Jordan Reyes spent nine years running operations at a furniture manufacturer, which is where the scheduling problem started: 200 delivery windows a week, all promised by hand.

Now Jordan builds tools for small plants, usually with three people in the room and a whiteboard that has been erased too many times.

A job, a number and a worn-out whiteboard. No adjectives about being dynamic.

Yours will not sound like these.

It will sound like you, because your own writing is the only thing it reads.

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